市场营销
市场营销 is a primary function of organizations to ensure the needs of customers and external constituents are met. The 市场营销 curriculum is carefully designed to ensure students have understanding of how to successfully manage 产品s, 价格, 职位及晋升, 有分析能力和人际交往能力. A success measure of our 市场营销 program is the successful placement of our graduates in business, 行业, 非营利组织, in tandem with their enhanced abilities to manage 市场营销 mix, 分析市场, 团队合作, 做出正确的决定.
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享受用创造性的方式解决问题. 正在寻找分析技能来识别, understand and satisfy customer needs to help organizations strategize and achieve goals.
寻找
Coursework that challenges your creativity and focuses on real-world business challenges with the analysis of case studies.
成为
- 广告经理
- 内容策略
- 文案
- 数字营销经理
- 营销专家
背景信息
The Association to Advance Collegiate Schools of Business (AACSB International) accredits the undergraduate and graduate programs in the 商学院 at 乐虎电子. Our 商学院 is one of only two AACSB-accredited schools of business in North Dakota.
AACSB International is one of higher education’s most prestigious and rigorous accrediting bodies, 强调对持续改进的承诺, 创新, 订婚, 以及对商业教育的影响. Less than 10 percent of business programs worldwide have this accreditation, highlighting the academic excellence of our 商学院 at NDSU.
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The 市场营销 major is a four-year program available in a traditional face-to-face format or fully online. 它包括通识教育的课程组合, 主修前课程, 基本的商业知识(会计), 金融, 管理, 市场营销, 和信息系统), 国际接触, 以及深入的市场营销课程. Students in the 市场营销 major can also choose the Supply Chain Management track and/or pursue the Certificate in Professional Selling to advance their field-specific skills and knowledge. The program nurtures important business skills and 市场营销 competencies including managing 市场营销 mix (价格, 产品, 促销活动, 和地点), 分析能力, 人际关系技巧, 和团队合作. 市场营销 students are thus prepared to perform the 市场营销 function and activities in business enterprises 非营利组织.
选择性入学
Students who wish to study 市场营销 at NDSU enroll as pre-市场营销 students in the 商学院 for the first semester of their freshman year. 入学 to the major requires the successful completion of the pre-major course requirements (ENGL 120, 通讯110, 数学144, ECON 201或202, and PSYC 111 or SOC 110) and a minimum cumulative grade point average (GPA) of 2.50. Transfer students may also be eligible for immediate admission in the major. 联系 a 商学院 professional advisor for more information.
教师
To provide a rigorous and relevant educational experience to our students, faculty in our program are highly qualified in their respective areas of expertise. Our faculty have been recognized for their teaching excellence by their students and colleagues and for their outstanding research by their peers. They employ a wide variety of instructional techniques and embed both classical and cutting-edge knowledge into their classes. They remain current in their fields by actively engaging in research and/or with firms and business professionals regarding their 市场营销 practice, 业务挑战和问题.
实习/实习
市场营销 majors are encouraged to complete practicum experiences, 最好是在二年级和三年级结束的时候. The practicum is designed to enable our students to connect 市场营销 concepts learned in the classroom with live business situations and to broaden their horizons beyond the classroom setting. The practicum also gives students a competitive edge in job placement.
职业发展机会
研究生s with a 市场营销 major have career opportunities in business, 行业, 政府服务, 非营利部门, 无论是地区性还是全球性的. Employment opportunities for 市场营销 majors are significant as the 市场营销 function exists in every type of business and organization, 无论是营利还是非营利. 主要的工作类别包括销售, 零售业, 产品/服务管理, 广告和促销, 还有市场调查.
学院
除了市场营销专业, the 商学院 offers undergraduate majors in accounting, 工商管理, 金融, 全球商务(第二专业), 管理, 管理信息系统, 供应链管理, 还有一些辅修和证书. Full details about undergraduate minors and certificates can be found at http://d5b.aifengcai.com/business/programs/undergraduate/. The 商学院 also offers six graduate programs including Master of Business Administration, 农业企业工商管理硕士, 会计学硕士, 商业分析理学硕士, 供应链管理硕士, 以及运输与物流博士学位, 还有一些研究生证书课程. Full details about graduate certificate programs can be found at http://d5b.aifengcai.com/business/programs/graduate/graduate_certificates/.
高中准备
It is recommended that high school students interested in studying 市场营销 at the university level take mathematics courses at least through pre-calculus. High school electives in the social sciences, communication, and 英语 also would be beneficial. Students who have satisfactorily completed Advanced Placement courses in Calculus, 经济学, 英语, 沟通, and Psychology or Sociology may directly apply for admission to the major. Please speak with a professional advisor in the 商学院 for more information.